Top 5 Business Apps Performance in the Middle East, Q4 2024

In the fourth quarter of 2024, the performance of the top business apps in the Middle East presents an intriguing landscape. Utilizing data from Sensor Tower, we observe notable trends in downloads, active users, and revenue across these applications.

Zoom Workplace from Zoom Communications, Inc. displayed a fluctuating trend in weekly revenue, peaking at around $55K towards the end of November. Weekly downloads saw a decline from approximately 112K at the start of the quarter to 65K by the end, while active users decreased from 6.5M to 5.5M by the close of December.

Microsoft Teams maintained a robust download rate initially, with numbers around 111K in early October, but this gradually decreased to 58K by the end of the year. Active users followed a similar downward trajectory, starting at 6M and ending at 4.8M.

Asiacell experienced a steady increase in weekly downloads, reaching a high of 757 in mid-November before settling at 515 in December. Active users showed a slight increase over the quarter, ending with approximately 13.5K users.

GOSI saw its weekly downloads fluctuate, peaking at 106K in early October before stabilizing around 51K. Active users showed resilience, beginning at 267K and peaking at 396K in the second week, then settling at around 325K by year-end.

Zain Iraq demonstrated growth in weekly downloads, reaching 876 in early November, while active users consistently increased, closing the quarter with over 9.3K.

For further insights into these trends, Sensor Tower offers comprehensive data and analysis on app performance across various regions and categories.